Contouring is Korean College Girl Room Salon (2025)dead. It's all about "yellow blush" now, apparently.

This latest beauty trend is taking Instagram by storm, and beauty bloggers are posting their interpretations of the look in their droves.

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Allure magazine reports that the trend appears to have emerged in late 2016 when beauty blogger @AshMeredith posted photos of the bold look.

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The look seems to have taken off on Instagram in a big way, and beauty bloggers are keen to make their mark on the bizarre trend. Some are matching their eye makeup to their yellow blush for an added dose of colour.

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Some bloggers are going all out on the technicolour look. Wow.

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Well, it's certainly makes a statement.