Sean Hannity's been reluctant to distance himself from Roy Moore. So now Hannity's advertisers are Watch Scott Pilgrim vs. the World Onlinedistancing themselves from him.

Keurig, Green Mountain Coffee (which is owned by the same company as Keurig), Realtor.com, 23andMe, and Nature's Bounty have all spoken up to say they have stopped or will stop advertising on The Sean Hannity Show.

In addition, Eloquii stated that Hannity was "blocked" from its list of advertisers, though the company did not clarify whether that included TV advertising.

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Although none of the companies specifically cited Moore in their decisions to pull advertising from Hannity, the timing makes the connection pretty clear.

Following Thursday's bombshell report revealing Moore had pursued a relationship with a 14-year-old girl when he was 32, Hannity pleaded for his radio show listeners to give Moore the benefit of the doubt, suggested Moore's accusers could be lying, and speculated that "the establishment" was targeting Moore.

On Friday, Hannity brought the Alabama Republican senatorial candidate onto his radio show for an interview. Moore said he did not "generally" date teenagers while he was in his 30s, and added later that doing so "would have been out of my customary behavior."

As you'd expect, Hannity's coverage drew fierce backlash on social media. But his detractors stop at criticizing Hannity. They hit him where it hurt – by going after his advertisers.

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It obviously worked, to the delight of many.

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But it also drew the ire of some Hannity supporters. Like this guy, who dramatically smashed the expensive machine he'd already paid Keurig for. ¯\_(ツ)_/¯

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Maybe someone will be around to catch the next one.

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None of this is really new territory for Hannity. Just a few months ago, he lost several advertisers after promoting the fake Seth Rich conspiracy.

But if he's hoping this round of controversy will blow over, he may want to think again.

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